Well Seeming Forms
Built on the ethos of somewhere between fiction and function, Well Seeming Forms is a tactile experiment to provoke deep feeling through intentional space and common ritual.
Well Seeming Forms combines cloth, clay and pattern to create objects that are familiar and extraordinary, intimate and social, poetic and practical, fictional and functional.
ROLES:
CREATIVE DIRECTION
Brand identity
website design
packaging
photography art direction
STUDIO:
INDEPENDENT
The logo is rooted in the idea of reflection with the mirroring of the word "Seeming". Having new mentalities on how your clothes represent your inner motivation and feelings. As well as the dialogue within oneself, relationship to object and to states of being.
For each new launch, Well Seeming Forms offers a pairing that includes a clothing item and household object adorned in the same surface pattern. The pattern is created by the founder and artist with a specific emotion in mind. For this launch its Courage and Joy.
WHO HELPED MAKE THIS HAPPEN:
Creative Direction & Design: Lily Piyathasiere, Aimee McLaughlin
Photography: Aimee McLaughlin
Styling: Lily Piyathaisere & Aimee McLaughlin
Models: Ashley Harris, Kalyane Tea
Makeup Artist: Andi Metro
MORE PROJECTS