Legion Projects
A newly established showroom and consulting service based in Healdsburg, California. They represent up-and-coming artists, curate art shows, and manage distribution for small brands. By fusing the two worlds of art and commerce, they are shaping a new conversation on how they can nurture each other.
With that ethos in mind, I wanted to create an identity that reflects bringing the two worlds together, using the "O" letterform in each word for an opportunity to be expressive and a dash of weird.
ROLE:
BRAND IDENTITY & GUIDELINES
STUDIO:
INDEPENDENT
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